What inspires me is Change.
Over the past 20 years I have seen our industry change 5 times over.
Each time the challenge it has thrown at us is that of adapting. And each and
every time it is tough… there is a tendency to react with “Who moved my Cheese?”
kind of reaction! But each time, one has found the strength and vision to
go forth and adapt to the change.
Change has come from all kinds of directions… could be the economy, clients, people,
technology, consumers etc etc. Each time the change has brought out the best in
the business and had helped us to create a better solution for the brands we
work with. (Well, almost always!)
We have, and continue to learn so much from the change around us
that we are now hard-wired to seek out change around us, sniffing for
opportunities to metamorphosis & grow, thrilling and scary at the same
time.
What is even more inspiring is to “create the change” J
